This award was judged by an industry panel of clients and awarded as a stand out at a very busy time of year in retail, by using humour and emulating live, in-store situations of customers and staff being unable to resist M&Ms.
The winning writers said they were inspired to create something that was retail in nature, but didn’t feel like it: “The sparseness of the spots is what makes these different – and what carries the humour.”
Chief executive of Commercial Radio Australia, Joan Warner said: “This is the 10th year of the Siren Awards and it has been another outstanding year of entries. The winning Volkswagen ad is a very effective use of audio for radio and highlights a vehicle feature that could save lives.”
The 10th national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. A winner is announced in three categories: single, campaign and craft, which receive Silver Sirens as well as an overall winner which receives the Gold Siren. The awards are judged by the Siren Council, comprised of creative directors and producers from leading advertising agencies and studios throughout Australia.
Today’s breakfast was hosted by Dan and Maz (Dan Debuf and Maz Compton) from the Today Network National Drive Show. Special guest speaker via video link at today’s breakfast was Jeff Goodby co-founder of the San Francisco ad agency Goodby, Silverstein and Partners.
Media contact: Melissa Fleming 0417 499 529
Media note: Winning ads can be heard and downloaded on website: here at www.sirenawards.com.au
Commercial Radio Australia is on Facebook, Twitter and Instagram. #Sirens2014
Pictures from today’s breakfast will be available at the same website after 9.30am
2014 Siren Award winners.
Siren Awards 2014 Overall Category Winner (Gold Siren)
(also winner of 2014 Single & Craft Category)
Jim Curtis & Ryan Fitzgerald
DDB Sydney
“Road” for Volkswagen
Siren Awards 2014 Single Category Winner (Silver Siren)
Radio Single
Jim Curtis & Ryan Fitzgerald
DDB Sydney
“Road” for Volkswagen
Siren Awards 2014 Campaign Category Winner (Silver Siren)
Radio Campaign
John Mescall & Pat Baron
McCann
“Metro Notify Campaign” for Metro Trains
Sirens Awards 2014 Craft Category (Silver Siren)
Jim Curtis and Ryan Fitzgerald (Writers)
Danny Grifoni (Sound Engineer)
DDB Sydney
“Road” for Volkswagen
Sirens Awards 2014 Client Award
Radio Campaign
Rohan Lancaster & Darren Pitt
Clemenger BBDO Melbourne
“Shoppers Please” for Mars Chocolate Australia (M&M’s)