The Australian radio industry has announced eight creative agencies as finalists for the Gold Siren Award recognising the best single radio ad or campaign of 2021.
The winner will be announced at the 17th annual Siren Awards in Sydney on June 3, at a live event hosted by comedian and 2DayFM breakfast host Dave Hughes.
Making the finalist list this year are: BMF, M&C Saatchi, Showpony Advertising, whiteGREY, Wunderman Thompson, Eardrum, Isobar Australia and Rare.
The nominations cover work for a range of clients including ALDI Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo.
Joan Warner, the chief executive officer of Commercial Radio Australia, said: “In a year of adversity the nominated finalists have found new and inventive ways to capture attention and encourage people to rethink their behaviours. Their work helped clients to stand out in areas as diverse as retail, food, health, the environment and domestic violence. We look forward to a great night where we can showcase some outstanding creativity.”
The Siren Awards celebrate and foster excellence in radio advertising and are judged by the Siren Creative Council, a panel of advertising agency and radio industry experts.
Three Silver Sirens will also be awarded for the best radio ads across three categories: single, campaign and craft. A Siren Client Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.
The finalists in the craft category are Bang Bang Studios, Cue Sound, Rumble Studios, Seeingsounds, Squeak E. Clean Studios and We Love Jam Studios
The complete list of 2021 Siren Awards finalists is listed below. To listen to the finalist ads click here.
2021 Siren Award Finalists
SINGLE
-
BMF, Sydney, Jack Robertson & Rob Boddington, Tourism Tasmania – Come Down for Air: Wakalina
-
BMF, Sydney, Roy Leibowitz & Chris Wilson, ALDI Australia - ALDI Great Fresh Food Migration: Broccolini
-
BMF, Sydney, Roy Leibowitz & Chris Wilson, ALDI Australia – ALDI Great Fresh Food Migration: Porter House Steak
-
M&C Saatchi, Sydney, Melissa Hawkett & Jason Leigh, Baiada (Lilydale/Steggles) – Ugly, but good for you: German Jog Tempo
-
M&C Saatchi, Sydney, Melissa Hawkett & Jason Leigh, Baiada (Lilydale/Steggles) – Ugly, but good for you: Pop Power Pump
-
M&C Saatchi, Sydney, Melissa Hawkett & Jason Leigh, Baiada (Lilydale/Steggles) – Ugly, but good for you: Hip Hop Spin Class
-
Showpony Advertising, Adelaide, Andy Scott, Parris Mesidis & Rory Kennett-Lister, Government of South Australia Department of Human Services - Domestic Violence “Break the Cycle” (Intimidation)
-
whiteGREY, Sydney, Benjamin Mann & Nic Molyneux, Missing Persons Advocacy Network – Missed Birthdays: Rigby Fielding
-
Wunderman Thompson, Perth, Matt Wilson, Luke Williams & Oli Nicholson, Cat Haven – Stop the Jingle
-
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, Protect Ningaloo – Beautiful Ningaloo: Whales
-
Wunderman Thompson, Perth, Wilora Keely & Tim Newton, Dept of Justice & Community Safety - Closer
CAMPAIGN
-
BMF, Sydney, Emily Field, Kiah Nicholas, David Fraser & Dantie van der Merwe, ALDI Australia – Go Full Christmas
-
BMF, Sydney, Roy Leibowitz & Chris Wilson, ALDI Australia – ALDI Great Fresh Food Migration
-
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia - CRA Marketing Campaign Cov19
-
Eardrum, Sydney, Ralph van Dijk, CRA - CRA Radio Alive 2021
-
Eardrum, Sydney, Ralph van Dijk, ING Bank Australia – Debt Monkeys
-
Isobar Australia, Brisbane, Patrick Anderson, SleepCheck – Broken Dreams
-
M&C Saatchi, Sydney, Melissa Hawkett & Jason Leigh, Baiada (Lilydale/Steggles) – Ugly, but good for you
-
Rare, Perth, Alida Henson, Brightwater – At Home
-
Showpony Advertising. Adelaide, Andy Scott, Parris Mesidis & Rory Kennett-Lister, Government of South Australia Department of Human Services - Domestic Violence “Break the Cycle”
-
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, Protect Ningaloo – Beautiful Ningaloo
CRAFT
-
Bang Bang Studios, Melbourne, Tristan Dewey, Missing Persons Advocacy Network – Missed Birthdays: Rigby Fielding
-
Cue Sound, Perth, Nick Gallagher, Protect Ningaloo – Beautiful Ningaloo
-
Rumble Studios, Sydney, Liam Annery, ALDI Australia - ALDI Great Fresh Food Migration: Broccolini
-
Rumble Studios, Sydney, Liam Annery, ALDI Australia - ALDI Great Fresh Food Migration: Porterhouse Steak
-
Rumble Studios, Sydney, Tone Aston, Tourism Tasmania - Come Down for Air: Wakalina
-
Seeingsounds, Adelaide, Scott Illingworth, Government of South Australia Department of Human Services, Break the Cycle (Intimidation)
-
Squeak E. Clean Studios, Melbourne, Ryan Dickinson, SEEK - Seek x Briggs Day Time
-
Squeak E. Clean Studios, Melbourne, Ryan Dickinson, SEEK - Seek x Briggs Night Time
-
We Love Jam Studios, Sydney, Hylton Mowday, Baiada (Lilydale/Steggles) - Ugly, but good for you - Pop Power Pump
-
We Love Jam Studios, Sydney, Hylton Mowday, Baiada (Lilydale/Steggles) - Ugly, but good for you - Hip Hop Spin Class
-
We Love Jam Studios, Sydney, Hylton Mowday, Baiada (Lilydale/Steggles) - Ugly, but good for you - German Jog Techno