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Held annually by Commercial Radio Australia, the Siren Awards are national, annual advertising awards, designed to encourage excellence and creativity in commercial radio advertising. The awards program started in 2005 and aims to promote and reward the radio commercials which stand out from the crowd. When faced with a radio brief, a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.


The Siren Awards are supported by both the advertising and radio industries and are designed to encourage creative excellence, and provide important peer recognition for writing innovative creative for radio.


Entry into the Siren Awards is free. There are four categories:

  • Radio Single;
  • Radio Campaign (consisting of no less than three commercials);
  • Radio Craft; and
  • Audio Innovation.

Winners are announced every two months with the annual winner (from the creative categories) entered into the Cannes Radio Lions in June each year – plus awarded a trip for two to the Cannes Lions international Advertising Festival.


The Siren Awards promote and reward the commercials that stand out from the crowd, and the winner from each round becomes the judge for the next round. The Siren Awards are designed to attract the best radio creative in Australia.


There are five rounds in the Siren Awards plus a Final Call round. The winning and highly commended entries from each round are judged in the annual Siren Awards that are held in May.

 

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