HOW TO ENTER

Entry into the Siren Awards is FREE

Single, Campaign & Craft entries must have aired at least 10 times on Australian commercial radio during the round dates. Audio Innovation entries must have aired at least once during the round dates. If your entry reaches the final stage of judging, you will be required to provide a post-campaign report to prove the commercial/s were broadcast (paid spots) during this period.

There are four categories open for entry in each round:

Radio Single & Radio Campaign:

The Radio Single & Campaign categories have been designed to provide important recognition for writing innovative creative for radio. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.

A Radio Campaign entry consists of no less than three different commercials.

Audio Innovation:

The Audio Innovation Category has been designed to provide recognition for innovative branded audio content and promotions that don't conform to the traditional radio ad framework. There are no length requirements or restrictions however any work entered must have been broadcast at least once in a paid spot on an Australian commercial radio station within the specified dates for that round. This category is not for traditional 30/60 second recorded commercials.

The innovation entry form includes the opportunity to upload a case study video.

Radio Craft:

The Craft Award will recognise the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the execution in relation to the client or brand should be of little or no consideration, accepting, of course, that it is often integral to the ad and cannot be ignored completely.

If the ad gives a pleasurable or memorable experience, regardless of the subject, product, client or idea, then it may succeed in the Craft category, even if it is not awarded in the Single or Campaign categories.

The judges will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

You may enter your commercial in all three categories but a separate entry form must be filled out for each entry.

The 2021 Rounds are divided throughout year as follows:

Round 1 : 1 March 2020 – 2 May 2020
Round 2 : 3 May 2020 – 4 July 2020
Round 3 : 5 July 2020 – 5 September 2020
Round 4 : 6 September 2020 – 7 November 2020
Round 5 : 8 November 2020 – 9 February 2021
Final Call: 10 February 2021 - 27 February 2021*

*Final Call gives entrants the chance to submit work previously not entered into the 2021 Siren Awards, or to re-enter work that did not win and was not Highly Commended in any of rounds 1 to 5, provided that such work fulfils the eligibility criteria.

NB: Any commercial entered into the 2021 competition must not have aired for the first time prior to March 1 2020.

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SINGLE CAMPAIGN CRAFT INNOVATION

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