Radio Single & Radio Campaign

The Radio Single & Campaign categories have been designed to provide important recognition for writing innovative creative for radio. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.

A Radio Campaign entry consists of no less than three different commercials (all ads must be uploaded as one mp3).

Audio Innovation

The Audio Innovation category has been designed to provide recognition for innovative branded audio content and promotions that don't conform to the traditional radio ad framework. There are no length requirements or restrictions however any work entered must have been broadcast at least once in a paid spot on an Australian commercial radio station within the specified dates for that round. This category is not for traditional 30/60 second recorded commercials.

The innovation entry form includes the opportunity to upload a case study video.

Radio Craft

The Craft Award will recognise the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the execution in relation to the client or brand should be of little or no consideration, accepting, of course, that it is often integral to the ad and cannot be ignored completely.

If the ad gives a pleasurable or memorable experience, regardless of the subject, product, client or idea, then it may succeed in the Craft category, even if it is not awarded in the Single or Campaign categories.

The judges will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.