Radio Craft Entry Form
The Craft Award will recognise the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the execution in relation to the client or brand should be of little or no consideration, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
If the ad gives a pleasurable or memorable experience, regardless of the subject, product, client or idea, then it may succeed in the Craft category, even if it is not awarded in the Single or Campaign categories.
The judges will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.
Entry Checklist:
- Audio entries will be accepted as MP3 files at 256 kbps/sec, 16 bit stereo. This will ensure that the sound quality of each spot is fairly represented.
- Scripts will only be accepted as PDF files
- There are no duration restrictions on commercials
- Submit your commercials exactly as aired - commercials do not require an introduction
- A 'Description' field is available to provide judges with a short, succinct overview of what the commercial or campaign is about
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Your commercial did not air for the first time prior to March 7 2011
Please check the size of your files prior to submission.
