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Round 2 2015 Winners

SINGLE WINNER

Round: 2015, Round 2

Agency: Workshop Australia

Writer/s: Matt Arbon, Alex Davidson

Play Now:

Director: Sandcastle Studios

Title: Spot The Difference

Client: Healthdirect Australia

Script: Click here to download

CAMPAIGN WINNER

Round: 2015, Round 2

Agency: Cooch

Writer/s: Ron Samuel, Mick Colliss

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Director: Ron Samuel, Mick Colliss, Marty Braine, Nick Gallagher

Title: Underpants, Footy, Nipples, Tooth, Sensitive Part

Client: Department of Transport

Script: Click here to download

CRAFT WINNER

Round: 2015, Round 2

Studio/station: Brainestorm

Sound Engineer: Nick Gallagher

Play Now:

Creative Director: Nick Gallagher Ron Samuel

Creative Director Agency: Ron Samuel Mick Colliss

Title: Tooth

Client: DOT

 
Sydney agency Workshop wins Sirens Round 2
 

An ad titled “Spot the Difference” has scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of the second round of the Sirens Awards 2015.

Written by Matt Arbon and Alex Davidson from Workshop for client Healthdirect Australia, the 30 second ad was directed by Sandcastle Studios.  The radio spot was part of an integrated campaign to drive brand awareness and increase visits to mindhealthconnect, an online government service providing a range of mental health resources from Australia’s leading health organisations.

On their inspiration for the commercial, Arbon and Davidson said: “Mental health is an issue that affects millions of Australians, including people close to us, but often the signs go unnoticed. Unlike most campaigns that focus on the sufferer, this campaign targets their friends or family to help spot the signs of a mental health issue”.

The Campaign category for Round 2 was won by Cooch agency for the campaign, “Underpants, Footy, Nipples, Tooth, Sensitive Part”. Written and directed by Ron Samuel & Mick Colliss, with additional directors Marty Braine and Nick Gallagher, the series of 3 x 30 second ads created for the Department of Transport uses humorous situations to encourage people to save time by checking demerit points, paying rego, booking a driving test and paying for a driver’s licence online.

The Craft category was won by Nick Gallagher & Ron Samuel  from Brainestorm, for the “Tooth” spot from the same “Underpants, Footy, Nipples, Tooth, Sensitive Part” campaign.

 
Click here to read the rest of this release.
 
Click here to hear the winning and highly commended ads.

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