2012 Round 4 Winners
OVERALL AND CAMPAIGN SIREN WINNERS
Round: 2012, Round 4
Agency: Clemenger BBDO Melbourne
Writer/s: Richard Williams & Ant Phillips
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Director: Paul Le Couteur
Title: Spending too much time with the wife?
Client: Fosters - Carlton MID
Script: Click here to download
SINGLE SIREN WINNER
Round: 2012, Round 4
Agency: McCann Melbourne
Writer/s: Nick Weller, Roger Nance, John Skaro, Phil van Bruchem
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CRAFT SIREN WINNER
Round: 2012, Round 4
Studio/station: Eardrum Australia
Sound Engineer: Ralph van Dijk (Eardrum) & Paul Taylor (Sound Reservoir)
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Creative Director: Ralph van Dijk (Director)
Creative Director Agency: Scott Nowell (The Monkeys)
Title: The Lost Mummies
Client: Austar Documentaries
LATEST NEWS
Click here to listen to the Winners and highly commended from Round 4.
Beer campaign wins round four - 2012 Sirens
A campaign for Fosters Carlton MID beer, written by Richard Williams and Ant Phillips from agency, Clemenger BBDO Melbourne, has won the campaign and overall categories for round four of the 2012 Siren Awards. The campaign, called “Spending too much time with the wife?” is the next stage of Carlton MID’s Stay a Little Longer campaign, which used humour to remind men about the need to spend time with their mates and drink beer.
The writers said about the ad: “Worryingly, the inspiration for these ads came from our mates and their significant others. We’ve seen them talk in sync with each other, finish each others sentences and we can only assume they sing together in the shower.” Click here to read full media release.
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