Round Judging of the Siren Awards
Round Winners are granted the right to judge the following round of the Siren Awards. In 2013, the round judging will include judges from the Siren Creative Council. This will assure an objective approach to the judging but still maintain the important involvement of the winners of the previous round judging the next round.
Finalist Judging of the Siren Awards
The Siren Creative Council judges all entries deemed as Finalists each year to determine the Silver & Gold Siren winners.During the Finalist Judging three Silver Siren winners are selected in each of the three categories; Radio Single, Campaign & Craft. From the Silver Siren winners in Radio Single and Campaign, one winner is selected as the overall winner of the annual Siren Awards and awarded the Gold Siren.
Client Award Judging of the Siren Awards
The Siren Awards includes the award known as the Siren Client Award. This will be won by one of the five overall round winners and will be judged by a panel made up of clients – rather than agency creative directors. The client panel will be made up of the clients who commissioned the winning Gold and Silver Siren winners from the years before and invitations will also be made to specific category guest judges. The Award will be a cash prize of $5,000.