An ad promoting Perth Zoo has won the overall and single categories for round one of the 2011 Siren Awards. The ad called “Red-Eyed Tree Frog” was written by Josh Edge and Rikki Burns from The Brand Agency in Perth.

 

Judge, David Roberts, creative from US Sydney said about the winning ad: “Great story, great casting. By far the best ad ever done about a red eyed tree frog.”  Writers, Josh Edge and Rikki Burns said the most important elements in creating an effective radio ad were: “Cut-through. Space to breathe. Great talent. Time. A client that understands the medium.”

 

Entries for round two of the 2011 Siren Awards are now open and close on July 23.