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NEWS

Check out the latest news from the Siren Awards here via the latest enewsletter or media release.

Media Releases -

Finalists & host announced for Siren Awards best radio ad of 2019
18 Apr 19
Finalists for the best radio ad for 2019 have been announced today with 11 of Australia’s leading agencies vying for the coveted Gold Siren to be awarded next month. [read more]

Clemenger BBDO Brisbane wins Round 5 of Siren Awards
20 Mar 19
Clemenger BBDO Brisbane has won round five of the 2019 Siren Awards, taking out the single, campaign and overall win with the ad campaign “Fun Money” for Keno. Creative team Christie Luxton, Cristian Staal and Shaun Conroy [read more]

Perth Agency Meerkats wins Round 4 of Siren Awards
19 Dec 18
Perth agency Meerkats has won round four of the 2019 Siren Awards, taking out the single and campaign categories, plus the overall win with ads from the campaign “Tiny Tots” for St John, WA.  [read more]

NOVA Entertainment creative team win Round 3

01 Nov 18
NOVA Entertainment creative team Demi Williams and Eddie Bye win the single category and Round 3 overall of the Siren Awards with an emotional ad called “Walk a Mile in My Boots” written to raise awareness for homelessness.
[read more]

Cox Inall Change and BWM Dentsu win Siren Award for ad tackling bowel cancer

23 Aug 18
Cox Inall Change and BWM Dentsu have taken out Round 2 of the Siren Awards with an ad for Bowel Cancer Australia featuring UK comedian Bill Bailey as a talking bowel to raise awareness about Australia’s second deadliest cancer. [read more]

Cummins & Partners win Round 1 of the Siren Awards
19 Jun 18
Cummins and Partners creative team, Chris Ellis & Chay O'Rourke have taken out the single category and overall win in Round 1 of the 2019 Siren Awards with the ad for Reflex Paper, "It Always Looks Good on Reflex Paper: Postman" [read more]

Best Australian radio ad of 2018 announced
10 May 18
The best Australian radio ad of 2018 as judged by the Siren Council, comprised of creative directors and producers from leading advertising and creative agencies and studios across Australia, was announced today.
[read more]

Finalists & host announced for 2018 Siren Awards
19 Apr 18
Finalists for the best radio ad for 2018 have been announced today with ten of Australia’s leading agencies from Sydney, Melbourne and Perth, competing for the coveted Gold Siren to be awarded next month [read more]

The Brand Agency wins Round 5 of the Siren Awards
22 Mar 18
The Brand Agency has won the single category and Round 5 overall, with the ad “Bottle Siren” for the Road Safety Commission [read more]

Marketforce creative team Matt Wilson & Hayden Griffiths win Round 1 of the Siren Awards
08 Jun 17
Marketforce creative team, Matt Wilson and Hayden Griffiths have taken out the single category and overall win in Round 1 of the 2018 Siren Awards. [read more]

Tommy Medalia & Joe Hawkins win Gold & Silver at 2017 Siren Awards
11 May 17
Tommy Medalia and Joe Hawkins have won Gold & Silver at the 2017 Gold Siren awards for a highly amusing series of ads designed to change driver behaviour for the Road Safety Commission called ‘Time with Mum'. [read more]

Finalists & host announced for Siren Awards best radio ad of 2017
26 Apr 17
The best radio ad of 2017 will be battled out between 10 of Australia’s leading agencies and production studios from Sydney, Melbourne and Perth as part of the national Siren Awards, which will be announced next month [read more]

Clemenger BBDO Melbourne wins 4 of the 5 Siren Rounds in 2017

18 Mar 17
  
Melbourne agency Clemenger BBDO has won round five of the 2017 Siren Awards, taking out the single category and overall win with the ad “Sneeze” by creatives Joe Sibley and Giles Watson.  [read more]

Clemenger BBDO Melbourne shines with third Sirens win
14 Dec 16
Melbourne agency Clemenger BBDO has won round four of the 2017 Siren Awards, taking out the single category and overall win with the ad “Surgeon” by creatives Adam Barnes and James O‟Sullivan. The round four win gives Clemenger BBDO three out of four wins in the 2017 awards. [read more]

Clemenger BBDO Melbourne wins Rd 3 Sirens
25 Oct 16
Melbourne agency Clemenger BBDO has won round three of the 2017 Siren Awards, taking out the single category and overall win with the ad “VB Knock-Off Clock” for Victoria Bitter beer. It‟s the second round win in 2017 for creatives Richard Shaw and Russell Fox who also won round one with the “Dog Breath Campaign” for PEDIGREE® DentaFlex™. [read more]

M&C Saatchi wins Sirens round two
11 Aug 16
M&C Saatchi has won round 2 of the Siren Awards with a thought-provoking ad for the St Vincent de Paul Society that takes a fresh approach to the social issue of homelessness. The touching ad, titled “Bedroom”, uses the voice of a young child bidding good night to inanimate objects surrounding her to communicate the twist that she is homeless and sleeps in a car.
[read more]

Clemenger BBDO Melbourne continue winning streak in Sirens round one
15 Jun 16
Melbourne agency Clemenger BBDO have backed up their 2016 Gold Siren award triumph with a first round win in the 2017 awards, taking out the campaign category and overall win.  Creatives Richard Shaw and Russell Fox won with the “Dog Breath Campaign” for PEDIGREE® DentaFlex.
[read more]

Best radio ad of 2016 Gold Siren announced
12 May 16
An ad by Melbourne agency Clemenger BBDO for Maltesers that “lightens up” a classic cult horror movie, has won the 2016 Gold Siren award for the best radio ad of the year. [read more]

Host announced for Siren Awards best radio ad of 2016
02 May 16
One of Australia’s favourite comedians, Tom Gleeson will host this year’s Siren Awards in Melbourne on 12 May.  Currently working alongside Charlie Pickering and Kitty Flanagan on the ABC series, The Weekly, Tom will bring his award winning comedy stand up style to the Sirens stage at the announcement of the best radio ad for 2016. [read more]

Finalists announced for Siren Awards best radio ad of 2016
26 Apr 16
Finalists in the best radio ad of 2016 were announced today with leading ad agencies, radio stations and production studios battling it out for the national Siren Awards, to be announced in Melbourne next month.  Ads for Aldi, Maltesers, Jeep, Melbourne Symphony Orchestra, Sportsbet and Nandos are some of the brands amongst the finalists. [read more]

An Aldi ad by BMF featuring a culturally insensitive translator wins Sirens round five (1)
17 Mar 16
An Aldi ad by BMF titled “El Toro Macho” has won round five overall and the single category in the 2016 Siren Awards. The ad features a liquor distiller from Spain speaking English and a culturally insensitive translator.
[read more]

Unscripted ad by Matt Dickson wins Sirens round four
02 Dec 15
Radio creative director Matt Dickson, winner of the Gold Siren for 2015, is the overall winner of round four of the 2016 Siren Awards. Dickson, from Southern Cross Austereo, won the overall and single award for his unscripted ad “Dutch Oven”, which features a husband annoying his wife by farting in bed and then being unapologetic about it.
[read more]

Fast talking ad from George Patterson Y&R wins Sirens round three
23 Oct 15
An ad by George Patterson Y&R titled “Fast Conversation” for client Public Transport Victoria (PTV) has won round three overall and the single category of the 2016 Siren Awards.  The ad features two mates waiting for the train, speaking very fast, before the next train arrives.  
[read more]

Marketforce’s “Cat Shark” wins Sirens round two
06 Aug 15
Marketforce’s ad “iiNet NBN Buffering Cat Shark” for client iiNet has won the single category and round two overall of the 2016 Siren Awards. The radio ad, demonstrating how your favourite YouTube clips 'suffer from the buffer’, was the work of multiple Siren award winning creatives Pat Lennox, Ben Green and Guy Howlett [read more]

Marketforce’s “Loading” wins Sirens round one
11 Jul 15
Guy Hamilton Howlett and Neil Martin from Marketforce Perth have won the single ad category and round one overall of the Siren Awards 2016, with a radio ad for iiNet called “Loading.”   The ad promotes iiNet’s new super-fast cable internet and uses a voice and two sentences to recreate the experience of waiting for your internet to load.  [read more]

We Don't Do Husbands campaign wins Gold Siren Award
14 May 15
An ad campaign promoting Allpest has won the 2015 Gold Siren award for the best radio advertising of the year.  The three ads in the campaign “We Don’t Do Husbands”, by Matt Dickson, Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.
[read more]

Finalists & hosts announced for Siren Awards best radio ad of 2015
30 Apr 15
Australia’s leading ad agencies, radio stations and production studios are amongst the finalists announced today and in the running for the Siren Awards Best Radio Ad of 2015.  Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.   
[read more]

New format for Siren Awards to announce Best Radio Ad of the Year
21 Apr 15
The Siren Awards Best Radio Ad for 2015 will be announced on 14 May in a new evening format. The 11th national Siren Awards run by Commercial Radio Australia will take place at Bar 100 in The Rocks in a less formal format with drinks and canapés. [read more]

Australian Open Tennis radio ads ace Round 5 of Siren Awards

12 Mar 15
Radio ads for the Australian Open Tennis have aced Round 5 of the Siren Awards, taking out the overall win, the single, craft and campaign categories.  The single ad “Ball of Fire” by Cummins&Partners creative team, Chris Ellis and Aaron Lipson, used audio from a miniature microphone attached to a tennis ball served at 234 km, to take radio listeners closer to the tennis action.
[read more]

Flagstaff Studios wins Sirens Round 4
12 Dec 14
An ad campaign by Melbourne‟s Flagstaff Studios titled “The Last Race, No Coincidence, Correct Weight” for client Carlton Mid has won the Campaign category, and has won Overall in the fourth round of the Siren Awards 2015. [read more]

WA agency Marketforce wins Sirens Round 3
03 Nov 14
An ad titled “Women in Engineering” by West Australian agency Marketforce has won the Single category, and is also Overall winner of the third round of the Sirens Awards 2015. [read more]

Sydney agency Workshop wins Sirens Round 2
06 Aug 14
An ad titled "Spot the Difference" has scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of the second round of the Siren Awards 2015. [read more]

Another Metro Trains campaign sweeps second round of 2014 Sirens
05 Aug 14
Less than three months after dominating the 2013 Sirens with “Dumb Ways to Die”, McCann Melbourne
and Metro Trains have teamed up once again, with a campaign promoting the rail network’s new “Notify”
app, winning all categories in the second round of the 2014 Siren Awards. [read more]

Sydney boutique creative agency Disciple wins Sirens round 1

16 Jun 14
“Melanoma Spreads” a single ad for the Melanoma Institute Australia by Sydney boutique creative agency Disciple has won the single category and is the overall winner of the first round of Sirens 2015. [read more]

VW fatigue detection ad wins best radio ad of the year
09 May 14
An ad promoting Volkswagen’s Fatigue Detection Technology has won the 2014 Gold Siren award for the best radio ad of the year. [read more]

M&Ms Xmas campaign wins Sirens round 5
14 Mar 14
Mars Chocolate Australia’s (M&Ms) Xmas radio campaign has won the overall and campaign categories in the fifth round of the Siren Awards and an ad within the campaign, has taken out the single category.  [read more]

Marketforce and Internode team up again to win fourth round of 2014 Sirens
12 Dec 13
An ad by Western Australian creative agency Marketforce for internet provider Internode, has won the fourth round of the 2014 Siren Awards. [read more]

The Geekiest Promo in the Universe claims third round of 2014 Sirens
21 Oct 13
A campaign for internet provider, Internode, has won the third round of the 2014 Siren Awards. [read more]

Gold Siren winner claims Radio Grand Prix at Cannes Lions
20 Jun 13
The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, has continued its domination at the Cannes Lions by claiming the Radio Grand Prix. [read more]

VW fatigue detection ads win first round
17 Jun 13
A series of ads promoting Volkswagen’s Fatigue Detection Technology has won the campaign and overall categories in round one of the 2014 Siren Awards. [read more]

2013 Siren Winners Announced
10 May 13
The ad "Set Fire to Your Hair", part of the "Dumb Ways to Die" campaign for Metro Trains Melbourne, has won the 2013 Gold Siren award for best radio ad of the year. [read more]

2013 Siren Finalists Announced
15 Apr 13
The best radio ad of 2013 will be battled out between more than 25 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Sydney next month. [read more]

Dumb Ways to Die wins clean sweep in Round 5 of Sirens
26 Mar 13
A campaign for Metro Trains Melbourne called “Dumb Ways to Die”, written by John Mescall and Pat
Baron from agency McCann in Melbourne has won all categories in round 5 of the 2013 Sirens Awards.
[read more]

Amazing McValue ad wins round four of Siren Awards
18 Jan 13
An ad for McDonalds called “Amazing”, has won the single and overall categories in round four of the 2013 Siren Awards. [read more]

Volunteer ad wins round three Sirens
08 Nov 12
An ad calling for volunteers, titled “Volunteer your voice”, has won the single and overall categories in round three of the 2013 Siren Awards. [read more]

Earphone Bully ad wins round two of 2013 Sirens
16 Aug 12
An ad for anti-bullying organisations, including Bullying No Way, Project Rockit and Reach Out called “Earphone Bully” has won the single, craft and overall categories in round two of the 2013 Siren Awards. [read more]

For A Cure Foundation ad wins round one 2013 Sirens
19 May 12
An ad promoting stem cell research for the For A Cure Foundation has won the overall and single
categories in round one of the 2013 Siren Awards.
[read more]

Ad for Ikea is best radio ad of the year
04 May 12
An ad for Ikea, called “Holidays”, written by advertising agency, The Monkeys in Sydney has
won the 2012 Gold Siren award for best radio ad of the year.
[read more]

2012 Finalists announced for year’s best radio ad
11 Apr 12
The best radio ad of 2012 will be battled out between more than 20 ad agencies, radio stations and
production studios as part of the national Siren Awards, which will be announced in Melbourne next month.
[read more]

Broo Premium Lager ads win clean sweep round five - 2012 Sirens
26 Mar 12
An ad for Broo Premium Lager called “BBQ”, which promotes an Australian-owned beer, has won the
single and overall categories for round five of the 2012 Siren Awards.
[read more]

Last chance for 2012 Siren Award entries
20 Feb 12
An extra two weeks is available from today for all radio ads eligible for the 2012 Siren Awards to be
entered and considered for the main gongs.
[read more]

Beer campaign wins round four - 2012 Sirens
27 Jan 12
A campaign for Fosters Carlton MID beer, written by Richard Williams and Ant Phillips from agency,
Clemenger BBDO Melbourne, has won the campaign and overall categories for round four of the 2012
Siren Awards.
[read more]

Scope ad wins round three - 2012 Sirens
07 Nov 11
A single ad for Scope called “What do I Look like?”, written by Andrew Woodhead and Eamonn Dixon from
agency, Leo Burnett Melbourne, has won the single and overall categories for round three of the 2012
Siren Awards.
[read more]

Alcoholics Anonymous ads make clean sweep of round two - 2012 Sirens
25 Aug 11
Both a single ad and also a campaign for Alcoholics Anonymous (AA), created by agency, Gatecrasher
Advertising in Perth, has made a clean sweep of round two Sirens 2012 winning all four categories –
single, campaign, overall and craft.

Client of the 2012 Gold Sirens winner will also go to Cannes
26 Jul 11
The client of the winning 2012 Gold Siren Award for the best radio ad of the year will be going to Cannes alongside the creatives who wrote the ad, chief executive officer of Commercial Radio Australia, Joan Warner, announced today. [read more]

Australian radio ads shortlisted at Cannes
24 May 11
Australian radio ads have continued to perform well at Cannes Advertising Festival with several
shortlisted overnight for the Radio Lions, chief executive officer of Commercial Radio Australia,
Joan Warner said today
[read more]

Sirens winner picks up Gold Radio Lion in Cannes
24 May 11
The most recent winner of the Siren Awards, an ad for Ikea, created by agency, Three Drunk
Monkeys in Sydney, has won a Gold Radio Lion at the Cannes Advertising Festival overnight.
[read more]

Three Drunk Monkeys wins first round 2012 Sirens
17 May 11
An ad for Ikea, created by agency, Three Drunk Monkeys in Sydney has won the overall and single
categories for the first round of the 2012 Siren Awards. The winning ad, “Holidays”, which promotes Ikea
kitchens in a humorous way, was written by Tim Green and Tim Cairns.
[read more]

Leo Burnett Melbourne takes out best radio ad of the year
06 May 11
Advertising agency, Leo Burnett Melbourne has won the 2011 Gold Siren award for best radio
ad of the year for a campaign called “Slow Mornings” for 7-Eleven.
[read more]

2011 Sirens Finalists Announced
05 Apr 11
The best radio ad of 2011 will be battled out between more than 20 ad agencies, radio stations and
production studios as part of the national Siren Awards, which will be announced in Sydney next month.
[read more]

2011 Siren Award Round 5 Winners
29 Mar 11
An ad created by radio network, Austereo has won the overall and single categories for round 5 of the
2011 Siren Awards. The winner was an ad for Allpest, called “Does not negotiate – Rats”, written by Alida
Henson, Garry Dean, Ingrid Paxton and Matt Dickson.
[read more]

Last chance for 2011 Siren Award entries
21 Feb 11
An extra two weeks is available from today for all radio ads eligible for the 2011 Siren Awards to be
entered and considered for the main gongs. Commercial Radio Australia has announced this additional
round, called the Siren Final Call, so that agencies and radio stations can submit work previously not
entered, or re-enter work that had not been recognised in the previous rounds.
[read more]

Round 4 Winners announced
19 Jan 11
Ad agency, Clemenger BBDO Melbourne has won the overall, campaign and single categories for round 4 of the
2011 Siren Awards.
[read more]

2011 Round 3 Winners Announced
05 Nov 10
Ad agency, BMF has won the overall and single categories for round three of the 2011 Siren Awards. The
ad for the Football Federation of Australia was called “Fan Made Stories – Chanting Dave” and was written
by Dean Hunt and Paul Bruce.
[read more]

Siren Awards 2011, Round 2 Winners Announced!
31 Aug 10
Melbourne ad agency, AJF Partnership has won the overall, campaign and single categories for round two
of the 2011 Siren Awards.
[read more]

Sirens 2011 Round 1 Winners
12 Jul 10
An ad promoting Perth Zoo has won the overall and single categories for round one of the 2011 Siren
Awards. The ad called “Red-Eyed Tree Frog” was written by Josh Edge and Rikki Burns from The Brand
Agency in Perth.
[read more]
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