NEWS

M&C Saatchi has won round 2 of the Siren Awards with a thought-provoking ad for the St Vincent de Paul Society that takes a fresh approach to the social issue of homelessness. The touching ad, titled “Bedroom”, uses the voice of a young child bidding good night to inanimate objects surrounding her to communicate the twist that she is homeless and sleeps in a car.

Radio ads for the Australian Open Tennis have aced Round 5 of the Siren Awards, taking out the overall win, the single, craft and campaign categories.  The single ad “Ball of Fire” by Cummins&Partners creative team, Chris Ellis and Aaron Lipson, used audio from a miniature microphone attached to a tennis ball served at 234 km, to take radio listeners closer to the tennis action.

A campaign for Metro Trains Melbourne called “Dumb Ways to Die”, written by John Mescall and Pat

Baron from agency McCann in Melbourne has won all categories in round 5 of the 2013 Sirens Awards.

An ad promoting stem cell research for the For A Cure Foundation has won the overall and single

categories in round one of the 2013 Siren Awards.

An ad for Ikea, called “Holidays”, written by advertising agency, The Monkeys in Sydney has

won the 2012 Gold Siren award for best radio ad of the year.

The best radio ad of 2012 will be battled out between more than 20 ad agencies, radio stations and

production studios as part of the national Siren Awards, which will be announced in Melbourne next month.

An ad for Broo Premium Lager called “BBQ”, which promotes an Australian-owned beer, has won the

single and overall categories for round five of the 2012 Siren Awards.

An extra two weeks is available from today for all radio ads eligible for the 2012 Siren Awards to be

entered and considered for the main gongs.

A campaign for Fosters Carlton MID beer, written by Richard Williams and Ant Phillips from agency,

Clemenger BBDO Melbourne, has won the campaign and overall categories for round four of the 2012

Siren Awards.

A single ad for Scope called “What do I Look like?”, written by Andrew Woodhead and Eamonn Dixon from

agency, Leo Burnett Melbourne, has won the single and overall categories for round three of the 2012

Siren Awards.

Australian radio ads have continued to perform well at Cannes Advertising Festival with several

shortlisted overnight for the Radio Lions, chief executive officer of Commercial Radio Australia,

Joan Warner said today

The most recent winner of the Siren Awards, an ad for Ikea, created by agency, Three Drunk

Monkeys in Sydney, has won a Gold Radio Lion at the Cannes Advertising Festival overnight.

An ad for Ikea, created by agency, Three Drunk Monkeys in Sydney has won the overall and single

categories for the first round of the 2012 Siren Awards. The winning ad, “Holidays”, which promotes Ikea

kitchens in a humorous way, was written by Tim Green and Tim Cairns.

Advertising agency, Leo Burnett Melbourne has won the 2011 Gold Siren award for best radio

ad of the year for a campaign called “Slow Mornings” for 7-Eleven.

The best radio ad of 2011 will be battled out between more than 20 ad agencies, radio stations and

production studios as part of the national Siren Awards, which will be announced in Sydney next month.

An ad created by radio network, Austereo has won the overall and single categories for round 5 of the

2011 Siren Awards. The winner was an ad for Allpest, called “Does not negotiate – Rats”, written by Alida

Henson, Garry Dean, Ingrid Paxton and Matt Dickson.

An extra two weeks is available from today for all radio ads eligible for the 2011 Siren Awards to be

entered and considered for the main gongs. Commercial Radio Australia has announced this additional

round, called the Siren Final Call, so that agencies and radio stations can submit work previously not

entered, or re-enter work that had not been recognised in the previous rounds.

Ad agency, Clemenger BBDO Melbourne has won the overall, campaign and single categories for round 4 of the

2011 Siren Awards.

Ad agency, BMF has won the overall and single categories for round three of the 2011 Siren Awards. The

ad for the Football Federation of Australia was called “Fan Made Stories – Chanting Dave” and was written

by Dean Hunt and Paul Bruce.

Melbourne ad agency, AJF Partnership has won the overall, campaign and single categories for round two

of the 2011 Siren Awards.

An ad promoting Perth Zoo has won the overall and single categories for round one of the 2011 Siren

Awards. The ad called “Red-Eyed Tree Frog” was written by Josh Edge and Rikki Burns from The Brand

Agency in Perth.