NEWS

M&C Saatchi’s “Ugly, but good for you” campaign for Lilydale/Steggles has won the coveted Gold and Silver Siren Awards for 2021’s best radio campaign.

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The Australian radio industry has announced eight creative agencies as finalists for the Gold Siren Award recognising the best single radio ad or campaign of 2021. [read more]

Creative agency The Monkeys has been awarded the coveted Gold Siren Award for 2020’s best radio advertisement for the DrinkWise commercial “www.PeteGotPissed.com.au”.
 
From creatives Hugh Gurney and Joe Sibley, “www.PeteGotPissed.com.au” also received the Silver Siren Award in the single advertisement category at this afternoon’s virtual Siren Awards ceremony, which was hosted by well-known comedian and Triple M Sydney breakfast host Lawrence Mooney.
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Creative agency The Monkeys is the overall winner of Round 5 of the 2020 Siren Awards and has taken top spot in the single category for the DrinkWise ad “www.PeteGotPissed.com.au.” The agency also secured first place in the campaign category for the series of related DrinkWise ads “www.TheInternetRemembers.com.au.” [read more]

The winner of Round 4 of the 2020 Siren Awards has been decided, with advertising agency The Royals named overall winner after securing victory in the campaign category for the Athena Home Loans ad series “The Call.” They also placed first in the single category for the individual commercial “The Call – No Fees.” [read more]

Adelaide-based creative agency JAMES has won Round 3 of the 2020 Siren Awards, having been awarded top spot in the single category and the overall win for the commercial “Uncomfortable Cough”, which was produced for the Primary Health Network [read more]

Clemenger BBDO’s Melbourne agency has won Round 2 of the 2020 Siren Awards, having secured the single category and overall win for their work on the ad “The Loop” for mental health advocacy group Beyond Blue. [read more]

Meerkats’ creative team Luke Williams, Maya Halilovic, Rikki Burns and Josh Edge have taken out the single, campaign and overall win in round 1 of the 2020 Siren Awards with the ad, “Ancient Medic”, for St John Ambulance WA as part of the [read more]

A radio campaign by Clemenger BBDO Sydney for Dry July has tonight won the Gold Siren Award for Australia’s best radio campaign at the annual 2019 Siren Awards [read more]

Finalists for the best radio ad for 2019 have been announced today with 11 of Australia’s leading agencies vying for the coveted Gold Siren to be awarded next month. [read more]

Clemenger BBDO Brisbane has won round five of the 2019 Siren Awards, taking out the single, campaign and overall win with the ad campaign “Fun Money” for Keno. Creative team Christie Luxton, Cristian Staal and Shaun Conroy [read more]

Perth agency Meerkats has won round four of the 2019 Siren Awards, taking out the single and campaign categories, plus the overall win with ads from the campaign “Tiny Tots” for St John, WA.  [read more]

NOVA Entertainment creative team Demi Williams and Eddie Bye win the single category and Round 3 overall of the Siren Awards with an emotional ad called “Walk a Mile in My Boots” written to raise awareness for homelessness.
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Cox Inall Change and BWM Dentsu have taken out Round 2 of the Siren Awards with an ad for Bowel Cancer Australia featuring UK comedian Bill Bailey as a talking bowel to raise awareness about Australia’s second deadliest cancer. [read more]

Cummins and Partners creative team, Chris Ellis & Chay O'Rourke have taken out the single category and overall win in Round 1 of the 2019 Siren Awards with the ad for Reflex Paper, "It Always Looks Good on Reflex Paper: Postman" [read more]

The best Australian radio ad of 2018 as judged by the Siren Council, comprised of creative directors and producers from leading advertising and creative agencies and studios across Australia, was announced today.
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Finalists for the best radio ad for 2018 have been announced today with ten of Australia’s leading agencies from Sydney, Melbourne and Perth, competing for the coveted Gold Siren to be awarded next month [read more]

The Brand Agency has won the single category and Round 5 overall, with the ad “Bottle Siren” for the Road Safety Commission [read more]

Marketforce creative team, Matt Wilson and Hayden Griffiths have taken out the single category and overall win in Round 1 of the 2018 Siren Awards. [read more]

Tommy Medalia and Joe Hawkins have won Gold & Silver at the 2017 Gold Siren awards for a highly amusing series of ads designed to change driver behaviour for the Road Safety Commission called ‘Time with Mum'. [read more]

The best radio ad of 2017 will be battled out between 10 of Australia’s leading agencies and production studios from Sydney, Melbourne and Perth as part of the national Siren Awards, which will be announced next month [read more]

  
Melbourne agency Clemenger BBDO has won round five of the 2017 Siren Awards, taking out the single category and overall win with the ad “Sneeze” by creatives Joe Sibley and Giles Watson.  [read more]

Melbourne agency Clemenger BBDO has won round four of the 2017 Siren Awards, taking out the single category and overall win with the ad “Surgeon” by creatives Adam Barnes and James O‟Sullivan. The round four win gives Clemenger BBDO three out of four wins in the 2017 awards. [read more]

Melbourne agency Clemenger BBDO has won round three of the 2017 Siren Awards, taking out the single category and overall win with the ad “VB Knock-Off Clock” for Victoria Bitter beer. It‟s the second round win in 2017 for creatives Richard Shaw and Russell Fox who also won round one with the “Dog Breath Campaign” for PEDIGREE® DentaFlex™. [read more]

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Melbourne agency Clemenger BBDO have backed up their 2016 Gold Siren award triumph with a first round win in the 2017 awards, taking out the campaign category and overall win.  Creatives Richard Shaw and Russell Fox won with the “Dog Breath Campaign” for PEDIGREE® DentaFlex.
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An ad by Melbourne agency Clemenger BBDO for Maltesers that “lightens up” a classic cult horror movie, has won the 2016 Gold Siren award for the best radio ad of the year. [read more]

One of Australia’s favourite comedians, Tom Gleeson will host this year’s Siren Awards in Melbourne on 12 May.  Currently working alongside Charlie Pickering and Kitty Flanagan on the ABC series, The Weekly, Tom will bring his award winning comedy stand up style to the Sirens stage at the announcement of the best radio ad for 2016. [read more]

Finalists in the best radio ad of 2016 were announced today with leading ad agencies, radio stations and production studios battling it out for the national Siren Awards, to be announced in Melbourne next month.  Ads for Aldi, Maltesers, Jeep, Melbourne Symphony Orchestra, Sportsbet and Nandos are some of the brands amongst the finalists. [read more]

An Aldi ad by BMF titled “El Toro Macho” has won round five overall and the single category in the 2016 Siren Awards. The ad features a liquor distiller from Spain speaking English and a culturally insensitive translator.
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Radio creative director Matt Dickson, winner of the Gold Siren for 2015, is the overall winner of round four of the 2016 Siren Awards. Dickson, from Southern Cross Austereo, won the overall and single award for his unscripted ad “Dutch Oven”, which features a husband annoying his wife by farting in bed and then being unapologetic about it.
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An ad by George Patterson Y&R titled “Fast Conversation” for client Public Transport Victoria (PTV) has won round three overall and the single category of the 2016 Siren Awards.  The ad features two mates waiting for the train, speaking very fast, before the next train arrives.  
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Marketforce’s ad “iiNet NBN Buffering Cat Shark” for client iiNet has won the single category and round two overall of the 2016 Siren Awards. The radio ad, demonstrating how your favourite YouTube clips 'suffer from the buffer’, was the work of multiple Siren award winning creatives Pat Lennox, Ben Green and Guy Howlett [read more]

Guy Hamilton Howlett and Neil Martin from Marketforce Perth have won the single ad category and round one overall of the Siren Awards 2016, with a radio ad for iiNet called “Loading.”   The ad promotes iiNet’s new super-fast cable internet and uses a voice and two sentences to recreate the experience of waiting for your internet to load.  [read more]

An ad campaign promoting Allpest has won the 2015 Gold Siren award for the best radio advertising of the year.  The three ads in the campaign “We Don’t Do Husbands”, by Matt Dickson, Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.
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Australia’s leading ad agencies, radio stations and production studios are amongst the finalists announced today and in the running for the Siren Awards Best Radio Ad of 2015.  Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.   
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The Siren Awards Best Radio Ad for 2015 will be announced on 14 May in a new evening format. The 11th national Siren Awards run by Commercial Radio Australia will take place at Bar 100 in The Rocks in a less formal format with drinks and canapés. [read more]

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An ad campaign by Melbourne‟s Flagstaff Studios titled “The Last Race, No Coincidence, Correct Weight” for client Carlton Mid has won the Campaign category, and has won Overall in the fourth round of the Siren Awards 2015. [read more]

An ad titled “Women in Engineering” by West Australian agency Marketforce has won the Single category, and is also Overall winner of the third round of the Sirens Awards 2015. [read more]

An ad titled "Spot the Difference" has scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of the second round of the Siren Awards 2015. [read more]

Less than three months after dominating the 2013 Sirens with “Dumb Ways to Die”, McCann Melbourne
and Metro Trains have teamed up once again, with a campaign promoting the rail network’s new “Notify”
app, winning all categories in the second round of the 2014 Siren Awards. [read more]

“Melanoma Spreads” a single ad for the Melanoma Institute Australia by Sydney boutique creative agency Disciple has won the single category and is the overall winner of the first round of Sirens 2015. [read more]

An ad promoting Volkswagen’s Fatigue Detection Technology has won the 2014 Gold Siren award for the best radio ad of the year. [read more]

Mars Chocolate Australia’s (M&Ms) Xmas radio campaign has won the overall and campaign categories in the fifth round of the Siren Awards and an ad within the campaign, has taken out the single category.  [read more]

An ad by Western Australian creative agency Marketforce for internet provider Internode, has won the fourth round of the 2014 Siren Awards. [read more]

A campaign for internet provider, Internode, has won the third round of the 2014 Siren Awards. [read more]

The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, has continued its domination at the Cannes Lions by claiming the Radio Grand Prix. [read more]

A series of ads promoting Volkswagen’s Fatigue Detection Technology has won the campaign and overall categories in round one of the 2014 Siren Awards. [read more]

The ad "Set Fire to Your Hair", part of the "Dumb Ways to Die" campaign for Metro Trains Melbourne, has won the 2013 Gold Siren award for best radio ad of the year. [read more]

The best radio ad of 2013 will be battled out between more than 25 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Sydney next month. [read more]

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An ad for McDonalds called “Amazing”, has won the single and overall categories in round four of the 2013 Siren Awards. [read more]

An ad calling for volunteers, titled “Volunteer your voice”, has won the single and overall categories in round three of the 2013 Siren Awards. [read more]

An ad for anti-bullying organisations, including Bullying No Way, Project Rockit and Reach Out called “Earphone Bully” has won the single, craft and overall categories in round two of the 2013 Siren Awards. [read more]

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Both a single ad and also a campaign for Alcoholics Anonymous (AA), created by agency, Gatecrasher
Advertising in Perth, has made a clean sweep of round two Sirens 2012 winning all four categories –
single, campaign, overall and craft.

The client of the winning 2012 Gold Siren Award for the best radio ad of the year will be going to Cannes alongside the creatives who wrote the ad, chief executive officer of Commercial Radio Australia, Joan Warner, announced today. [read more]

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