Drug Aware ad wins Round 4 of Sirens

An ad for the West Australian government initiative, Drug Aware, about not driving on drugs, has won the overall and single categories for round four of the 2010 Siren Awards. The ad called “Paranoid” for Drug Aware, tells people about the dangers of driving on drugs and is part of an overall program to prevent young people using drugs. Written by Mitch Mitchell and Warrick Sears from agency, The Brand Agency in
Perth, the ad was aired only at night to maximize its impact for its target audience.

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