NEWS

Radio creative director Matt Dickson, winner of the Gold Siren for 2015, is the overall winner of round four of the 2016 Siren Awards. Dickson, from Southern Cross Austereo, won the overall and single award for his unscripted ad “Dutch Oven”, which features a husband annoying his wife by farting in bed and then being unapologetic about it.
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An ad by George Patterson Y&R titled “Fast Conversation” for client Public Transport Victoria (PTV) has won round three overall and the single category of the 2016 Siren Awards.  The ad features two mates waiting for the train, speaking very fast, before the next train arrives.  
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Marketforce’s ad “iiNet NBN Buffering Cat Shark” for client iiNet has won the single category and round two overall of the 2016 Siren Awards. The radio ad, demonstrating how your favourite YouTube clips 'suffer from the buffer’, was the work of multiple Siren award winning creatives Pat Lennox, Ben Green and Guy Howlett [read more]

Guy Hamilton Howlett and Neil Martin from Marketforce Perth have won the single ad category and round one overall of the Siren Awards 2016, with a radio ad for iiNet called “Loading.”   The ad promotes iiNet’s new super-fast cable internet and uses a voice and two sentences to recreate the experience of waiting for your internet to load.  [read more]

An ad campaign promoting Allpest has won the 2015 Gold Siren award for the best radio advertising of the year.  The three ads in the campaign “We Don’t Do Husbands”, by Matt Dickson, Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.
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Australia’s leading ad agencies, radio stations and production studios are amongst the finalists announced today and in the running for the Siren Awards Best Radio Ad of 2015.  Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.   
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The Siren Awards Best Radio Ad for 2015 will be announced on 14 May in a new evening format. The 11th national Siren Awards run by Commercial Radio Australia will take place at Bar 100 in The Rocks in a less formal format with drinks and canapés. [read more]

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