Round 1, 2010 Winners
Listen to all the winning ads from Round 1 here
Scroll down or click above for winners pics, judges comments, ad audio & scripts and more!
An ad for SBS, called “Madison Avenue Cookware” has won the overall and single categories for round one of the 2010 Siren Awards. Written by Nigel Clark and Adrian Ely from agency, US Sydney, the ad is a teaser to promote a television show, Mad Men.
Judge and previous round winner, Steve Dodds from agency, Whybin TBWA in Sydney said about the winning ad:” The Madison Cookware stuff stood out because it is part of a strong campaign idea. It is an unusual idea that works well in radio.”
Writers Nigel Clark and Adrian Ely said: “The most important thing when creating a radio ad is to talk to your audience in a direct, simple manner that they can understand. Radio is king and always will be.”
Winner of the campaign category was an ad for Noodle Box called “Lighten Up”. The ad was written by Daniel Pollock and David Ponce de Leon from agency, Lifelounge in Melbourne.
Winner of the craft category was an ad for Air New Zealand called “Big Shout Out”, with sound engineer, Barry Stewart from production studio, Sound Reservoir in Sydney.
There was also one highly commended in the craft category. It was an ad for KIA called “No Two Souls”, and was produced by sound engineer, Rod Enright from agency, Eardrum.
Question and Answer with Overall Winners from Round 1, 2010
Nigel Clark and Adrian Ely, US Sydney
What was your inspiration for the commercial?
The simple insight that women love cooking. That, and a couple of early morning scotches.
What makes your ad unique?
It speaks the truth. It recognizes the fact that cooking is a woman’s duty that comes as naturally to them as child bearing….or dusting.
What do you think is the most important thing when creating an effective radio commercial?
Talking to your audience in a direct, simple manner that they can understand. Radio is king and always will be.
How will winning the Siren award help you?
Maybe they’ll finally hire me a busty PA at Sterling Cooper.
